Launching ELXR

THE CHALLENGE:
Build a completely new D2C luxury wellness brand that cuts through the social noise to deliver life-changing results.

My team was tasked with developing an entire brand identity, including voice and tone, look & feel with parameters, and content across all touchpoints from web to social to their signature community newsletter DSTLD.

Nature’s Raw Power

OUR APPROACH:
Juxtapose nature’s unbridled power alongside science’s order and stability to create a harmony and balance working in unison.

Eye-catching textured imagery provides raw kinetic energy, grounded by soothing animations along morphing ley lines and geometry.

ELXR is more than a company—it’s a journey of transcendence, blending ancient wisdom and ingredients long forgotten to the modern world into modern wellness regimens.

Breakthrough Luxury Wellness

THE RESULT:
The entire collection of products and services sold out within 48 hours of launch.