ELXR

THE CHALLENGE: Build a completely new D2C luxury wellness brand that cuts through the social noise to deliver life-changing results.

My team developed the entire brand identity, including voice and tone, visual parameters, and copy and design across all touchpoints from web to social to their signature newsletter DSTLD.

 
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Nature’s Raw Power

THE SOLUTION: Highlight nature’s unbridled power alongside science’s order and stability to reveal a harmony and balance working in unison to deliver true power.

Eye-catching imagery provides raw kinetic energy, grounded by soothing animations along morphing ley lines.

ELXR is more than a company—it’s a journey of transcendence blending ancient wisdom and ingredients long forgotten to the modern world.

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Breakthrough Luxury Wellness

THE RESULT: A sold out collection of all products and services in the initial line.

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