Equinox Hotels

THE CHALLENGE:
Bring the lifestyle promised by Equinox into a completely new sphere and deliver a breakthrough launch experience that further elevates the globally-recognized parent brand.

Not easy.

My team was tasked with developing the right voice and tone, aligning the visuals, and delivering content across all touchpoints, from web to social to in-app messaging.

Elevated hedonism

OUR APPROACH:
Elevating one of Equinox’s signature brand pillars to the extreme.

Many external agencies have struggled to articulate this concept, but in practice, I found a reliable 3-part pattern for bringing the underlying value of EQUINOX’s “elevated hedonism” to life through visuals and words: saturation, texture, and kineticism—all used to imply off-screen action within a living, breathing lifestyle.

By making the visuals and messaging palpable—we give viewers the feeling that they can practically reach out to touch and taste the imagery.

Distinctly EQUINOX Luxury Travel

THE RESULT:
Millions of earned impressions and a gigantic, completely new business unit for one of the world’s most successful brands.