Equinox Hotels
THE CHALLENGE: Take the lifestyle promised by Equinox into a completely new sphere and deliver a breakthrough experience that aligns with, and further elevates, the parent brand.
My team was tasked with developing the right voice and tone, aligning the visuals, and delivering copy across all touchpoints, from web to social to in-app messaging.
Elevated hedonism
THE SOLUTION: Elevating one of Equinox’s signature brand pillars.
Many external agencies have struggled to articulate this concept, but in practice, I found a reliable 3-part pattern for bringing hedonism to life through visuals and words: saturation, texture, and kineticism—implied action.
Make the visuals and messaging palpable—the viewer needs to feel like they can practically taste the imagery.
Luxury Travel, Redefined
THE RESULT: Millions of earned impressions and a completely new business unit for one of the world’s most successful brands.
