Marriott VR Postcards &
VRoom Service
Stunning destinations. Real travel stories. Two industry firsts:
First Virtual Reality travel content platform
First in-room VR service for any hotel brand
THE CHALLENGE
Traveling is so much more than a picture of a beautiful beach or a video of a bustling city. Travel is experience.
Building on the success of 2014's revolutionary 'VR Teleporter', our challenge was to create a platform for delivering real, empathetic personal stories about exploring our world—a transportive call to action.
THE INSIGHT
Real travel goes beyond a stamp on a passport. By showcasing the lives, careers and personal anecdotes of travelers on an intimate new storytelling platform, Marriott can inspire their guests to challenge their existing expectations of travel and embark upon new adventures. By using Virtual Reality to show guests the authentic experiences waiting for them in exciting new destinations, we can ignite the travel bug in seasoned and new travelers alike.
THE CONCEPT
The world's first in-room Virtual Reality travel experiences. We focused on entirely new techniques native to VR, crafting experiences that give the viewer a deep sense of “presence” and connect them emotionally with 3 real adventurers around the globe. Each traveler tells inspiring stories for Marriott guests to connect with, reflect upon, and ultimately echo.
With exotic destinations spanning from the Andes mountains in Chile, to a bustling market in Beijing, to a local ice cream shop in rural Rwanda, these portraits give Marriott guests an exclusive window to a far-off place through the eyes of someone who absolutely loves it.
THE PRODUCTION
During our production, inspiration was everywhere: “Starting in NYC we traveled to Santiago, Chile; from there to Kigali, Rwanda, passing through Sao Paolo and Johannesburg; then on to Beijing via Uganda and Qatar,” recalls Matt Pascuzzi, Lead Compositor, “It was a massive undertaking – we basically traveled the globe in two weeks.” Now, with VRoom service, Marriott guests anywhere can join the adventure from their hotel rooms.
The Impact
500 Million social media impressions
300 Million PR impressions
”The results are meditative, gentle and genuinely interesting, with none of the whizz-bang special effects you expect from VR ... the results are little works of art.” -T3
