VARIIS (now Equinox+)
A first-of-its kind fitness platform that provides members with unlimited access to the world’s most powerful fitness collective and delivers an experience that moves them, wherever they are, whenever they’re ready. The world has yet to see a more powerful fitness collective, and this is just the beginning.
One brand from many
Variis provides expert instruction from preeminent brands, including Equinox, SoulCycle, Precision Run, PURE Yoga, HeadStrong, and more, to deliver a premium immersive digital-meets-physical fitness experience.
One of our biggest conceptual challenges was how to create a single brand umbrella that could incorporate visual and messaging pillars from all of these distinct offerings. We ended up blending the luxury minimalist aesthetic of equinox with the vibrancy and contrast of SoulCycle and the tech-centric energy and disruptions of Precision Run. The results speak for themselves.
